"Global Flavored Water Market: Size, Share, and Distribution Channel Forecast 2021-2028"

 

Market Dynamics

Store based segment accounted for the larger market share in the flavored water market, and is expected to reach usd 18735.80 million in 2025 from usd 11285.10 million in 2018. however, non store based segment is the fastest growing market, which is expected to grow at a cagr of 7.86% during the forecast period 2019 - 2025.

v  Increasing consumer awareness of the health benefits of flavored water

v  Growing demand for natural and organic products

v  Rising disposable incomes

v  Increasing availability of flavored water products

Market Segmentation

The global flavored water market is segmented by distribution channel into:

v  Store-based

v  Non-store-based

Store-based distribution channels are the largest segment of the market, accounting for over 60% of the market share in 2023. This is due to the fact that store-based distribution channels offer consumers a wider range of products to choose from and the convenience of being able to purchase flavored water products in person.

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Non-store-based distribution channels are expected to grow at the fastest CAGR during the forecast period. This is due to the increasing popularity of online shopping and the growing adoption of e-commerce globally. Online retailers offer consumers a wider range of products to choose from and lower prices than store-based retailers. Additionally, online retailers offer the convenience of being able to shop from anywhere and at any time.

Market Trends

Some of the key trends in the global flavored water market include:

Growing demand for personalized nutrition: Consumers are increasingly looking for nutrition solutions that are tailored to their individual needs. This is driving the demand for flavored water products that are designed to address specific health concerns, such as weight loss, heart health, and cognitive function.

Increasing popularity of plant-based flavors: Plant-based flavors are becoming increasingly popular in the global flavored water market, as consumers are looking for natural and sustainable ways to improve their health. Some popular plant-based flavors include cucumber, watermelon, and lemon.

Growing adoption of e-commerce: E-commerce is becoming an increasingly important distribution channel for flavored water products globally. Consumers are finding it convenient and affordable to purchase flavored water products online. Additionally, e-commerce retailers offer a wider range of products to choose from than traditional brick-and-mortar retailers.

Market Challenges

The global flavored water market faces a number of challenges, including:

Strict government regulations: Flavored water products are regulated by a variety of government agencies around the world. These regulations can vary from country to country and can be complex and time-consuming to comply with.

Concerns about product quality and safety: There have been some concerns about the quality and safety of flavored water products. For example, some flavored water products may contain artificial sweeteners or other ingredients that are harmful to consumers.

Competition from other beverage products: Flavored water products face competition from other beverage products, such as soft drinks, juices, and energy drinks. These products often have a stronger brand presence and more marketing support than flavored water products.

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The global flavored water market is expected to grow significantly in the coming years. The increasing consumer awareness of the health benefits of flavored water, the growing demand for natural and organic products, rising disposable incomes, and increasing availability of flavored water products are all driving the growth of the market. The market is expected to face some challenges, such as strict government regulations, concerns about product quality and safety, and competition from other beverage products. However, the market is expected to grow significantly in the coming years.

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