Europe's Dietary Supplements Market: Size and Share Projections" "Distribution Channel Trends in Report.
Europe Dietary Supplements Market Outlook
The Europe dietary supplements
market in has been on a consistent growth trajectory over the years, driven by
increasing consumer awareness of health and wellness, as well as the rise in
lifestyle-related health issues. To meet this demand, the industry has seen
significant diversification in distribution channels. This article provides a
detailed analysis of the Europe dietary supplements market with a focus on
distribution channel forecasts from 2017 to 2025.
Increasing awareness of the health benefits of dietary
supplements: Consumers in Europe are becoming increasingly aware of the
health benefits of dietary supplements and are looking for ways to improve
their overall health and well-being. Dietary supplements can help to fill
nutritional gaps in the diet, boost immunity, improve athletic performance, and
reduce the risk of chronic diseases.
Growing aging population: The aging population in
Europe is another key driver of the dietary supplements market. As people age,
they are more likely to experience health problems and may need to take dietary
supplements to maintain their health and well-being.
Rising disposable incomes: Rising disposable incomes
are also driving the growth of the dietary supplements market in Europe.
Consumers with more disposable income are more likely to spend money on
preventive healthcare products and services, such as dietary supplements.
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Increasing availability of dietary
supplements: Dietary supplements are becoming increasingly available
through a variety of channels in Europe, including retail stores, pharmacies,
and online retailers. This makes it easier for consumers to find and purchase
the dietary supplements they need.
The Europe dietary supplements
market is segmented by distribution channel into:
Store-based: Store-based distribution
channels include retail stores, pharmacies, and department stores.
Non-store-based: Non-store-based
distribution channels include online retailers, direct-to-consumer sales, and
multi-level marketing.
Store-based distribution
channels are the
largest segment of the Europe dietary supplements market, accounting for over
60% of the market share in 2023. This is due to the fact that store-based
distribution channels offer consumers a wider range of products to choose from
and the convenience of being able to purchase dietary supplements in person.
However, the non-store-based
distribution channel is expected to grow at the fastest CAGR during the
forecast period. This is due to the increasing popularity of online shopping
and the growing adoption of e-commerce in the Europe region. Online retailers
offer consumers a wider range of products to choose from and lower prices than
store-based retailers. Additionally, online retailers offer the convenience of
being able to shop from anywhere and at any time.
Key players in the Europe
dietary supplements market include:
Amway, Abbott Laboratories,
Nestle ,Herbalife International, Glanbia ,PepsiCo, Cliff Bar & Company,
Science in Sports, TheHut.com, Cardiff Sports Nutrition, Nature's Bounty ,NOW
Foods, Vita biotics, Holland & Barrett, A.Vogel, Bio Kult, Optics, Yurok,
Health span, Proven Probiotics,
Seven Sassy facultative, Danone
These companies offer a wide
range of dietary supplements products, including vitamins, minerals, herbal
supplements, and sports nutrition products.
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Key trends in the Europe dietary
supplements market include:
Growing demand for personalized
nutrition: Consumers in Europe are increasingly looking for personalized
nutrition solutions that can help them to achieve their individual health
goals. This is driving the demand for dietary supplements that are tailored to
specific needs, such as age, gender, health status, and lifestyle.
Increasing popularity of
plant-based dietary supplements: Plant-based dietary supplements are
becoming increasingly popular in Europe, as consumers are looking for natural
and sustainable ways to improve their health. Some popular plant-based dietary
supplements include turmeric, ginger, and ashwagandha.
Growing adoption of e-commerce: E-commerce is becoming an
increasingly important distribution channel for dietary supplements in Europe.
Consumers are finding it convenient and affordable to purchase dietary
supplements online.
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